Subscriber Account active since. But since it saturates the market, this means of selling a product doesn't always work. American Apparel is constantly pushing the boundaries with its sex-infused ads. When the clothing company ran a billboard on Houston Street showing a woman wearing leggings and nothing else while bending over, people got angry. The brand has been running racy campaigns since at least , with a underwear ad taking the cake. The advertisement shows a woman wearing the clothing line's underwear, and nothing else.
Sex in Advertising: Does it Still Sell?
Examples of How Sex Appeal in Advertising Works | Small Business - 4connerpress.com
The use of sex and sexy illustrations in advertising is a subject that has been shunned by writers in fields such as communications, psychology, behavioural sciences, and even in the specific areas of consumer behaviour, marketing, and advertising. Although the current literature on consumer behaviour and advertising considers sex in the Freudian or Maslow sense, its use in advertising has not been explicitly elucidated. This is somewhat surprising when one considers that Freud maintained that sex or libido is the most important of all instincts and that apparent motives for an act often can be found in the sexual drive exerting itself in an unconscious and devious fashion. Kassem, S. John, D. Report bugs here. Please share your general feedback.
Examples of How Sex Appeal in Advertising Works
Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more. Sex attracts attention.
As attitudes to sex and gender continue to evolve rapidly, driving the nature of the overarching narrative in very different directions, the old adage may not be as clear-cut as it once was. At the time, the sensual nature of the campaign caused a stir. Today, it is regarded as one of the earliest examples of an ad that followed that old marketing adage: sex sells.